I had so much fun being interviewed by Mimika Cooney and her You Tube Channel.
We talked hot dogs vs fine dining in person at the London UK SWPP photography convention.

TAKEAWAY TIPS

  • Confidence is key
  • You determine your own worth
  • If you’re not charging enough you may as well be a waiter!
  • Pricing and structuring your business is so crucial
  • If you’re not making money you’re targeting the wrong market
  • Don’t run your business like a home industry do the research
  • Letting go of the wrong clients should not be emotional its a business
  • You can’t make a decent business targeting the low end of the market
  • Hot dogs vs fine dining is finding the higher market for where you are at now not necessarily the super rich
  • Ask yourself what do people see when they look at me and my brand?
  • Don’t put work out there that you think the market wants to see but work you like
  • Shoot for yourself!

LISTEN TO THE INTERVIEW

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